Hi,There!
I’m Maria,
a Product Designer
Based in Bulgaria.
MY DESIGN INTERESTS
Dive into my design passions—from making data digestible to ensuring feasibility. Each area reflects my drive for user-centered, well-crafted experiences.
DATA VISUALIZATION
Transforming complex data into easily digestible insights for actionable user takeaways
INFORMATION ARCHITECTURE
Strategically utilizing visual affordances to craft designs aligned with the user's mental model
DESIGN SYSTEMS
Crafting versatile design guidelines to ensure UI components and interactions are uniformly implemented
FEATURED PROJECTS
Explore my design projects that prioritize the customer experience. My approach is to work closely with businesses to establish their goals, identify user needs, and design solutions that align with their brand and business objectives.
B2B / WEB DESIGN
Discover how we designed a self-serve trial experience, reducing reliance on sales demos and allowing users to explore the product independently.
B2B / PRODUCT REDESIGN
See how I revamped the product flow by introducing a dataset picker and bridging platforms, transforming the system into a flexible, self-serve solution.
B2C / MOBILE DESIGN
See how by switching from a web to a mobile solution, I have improved the user experience and functionality of a Gynae Health Startup's digital product.
B2C / WEBSITE REDESIGN
Explore how I redesigned a sound recording studio's booking section for an optimal experience and attraction of more users.
B2C / WEBSITE REDESIGN
Dive into the comprehensive redesign journey of a financial dashboard, aimed at enhancing usability, improving data comprehension, and delivering a seamless experience for investors of all levels.
DESIGN PROCESS
This six-step process maps out how I approach design problems and leverage user insights and cross-team collaboration to fuel iterative improvement.
STEP 1
Identify the Problem
Isolate the critical issue(s) by dissecting user pain points and initial observations.
STEP 2
Understand the Scope
Assess the user needs, business objectives, and technical constraints to frame the design challenge.
STEP 3
STEP 4
Design Solutions
Collaborate with Team
Ideate solutions to resolve immediate user needs while staying true to the overarching product vision.
Work closely with business and technical teams to align design solutions with overarching goals.
STEP 5
Gather Feedback
Conduct user testing and gather feedback in cycles, refining the design until it meets predefined acceptance criteria.
STEP 6
Analyze and Iterate
Implement the final design, measure its impact through key metrics, and continuously refine for an optimal user experience.
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About
I'm a UX/UI designer based in Bulgaria with a background in animation and customer experience.
This unique combination helps me bring a fresh perspective to product design. I prioritize the needs and preferences of the user to create captivating designs that align seamlessly with their goals.